James is native to the Niagara region and a 25+ year veteran of the Food & Beverage Industry with a wide range of experience in operations, ownership, and start-ups within the hospitality industry, food & beverage production, sales, & retail merchandising.
He is currently the owner of a café in one of the country’s top tourist areas, has a tea origin sourcing & wholesale business, and is one of the country’s leading tea sommelier instructors.
James has had broad experience training managers & staff from markets & small café settings and corporate chain & franchise environments as well as the design and execution of start-up, procurement, and processes.
James maintains a firm belief that it is important in the food industry to maintain perspective of your situation and not to get so caught up in your own vision that you lose focus on the bottom line. It is key to James that you make a profit from your business.