
Sensory Science: What's it all about?
For those of you new to the topic I thought I’d write a brief blog to explain Sensory Science, where it started, and how it is used in...

Join Our Customer Panel
Do you enjoy trying new things and sharing your opinions of them? Do you love being rewarded for your time? If so our panel may be...

Hale Food Welcomes New Associate, Sarah Cowen
It gives me great pleasure in welcoming Sarah Cowen to the Hale Food team. Sarah brings a wealth of sensory knowledge particularly in...

Limitations of Sensory Abilities can be a Bitter Pill to Swallow
Liane Faulder, a food writer from Edmonton, recounts her experience as part of a sensory panel demonstration with John Hale. CLICK HERE...

It's a Matter of Taste for Sobeys
Brynna Leslie of Canadian Grocer talks about how John Hale and his customer panelists are pleasing Canadian consumers with what they want...

Recap: Sobeys Sensory Workshop
Blogger Linda Hoang of Edmonton recaps her participation in a sensory tasting workshop with John Hale. CLICK HERE to read the full blog...

Training your Taste
Laura Aiken of Bakers Journal reviews sensory response to food and methods of improving taste with John Hale. CLICK HERE to read the full...