It is an absolute privilege to be launching Hale Food & Associates. We are a group of seasoned professionals who have gathered together...

Liane Faulder, a food writer from Edmonton, recounts her experience as part of a sensory panel demonstration with John Hale. CLICK HERE...

Brynna Leslie of Canadian Grocer talks about how John Hale and his customer panelists are pleasing Canadian consumers with what they want...

Blogger Linda Hoang of Edmonton recaps her participation in a sensory tasting workshop with John Hale. CLICK HERE to read the full blog...

Laura Aiken of Bakers Journal reviews sensory response to food and methods of improving taste with John Hale. CLICK HERE to read the full...

Lisa Gilbert of CNW talks to John Hale after Sobeys' Compliments brand products receive awards from the Private Label Manufacturers...