
Welcome to Hale Food & Associates!
It is an absolute privilege to be launching Hale Food & Associates. We are a group of seasoned professionals who have gathered together...

Limitations of Sensory Abilities can be a Bitter Pill to Swallow
Liane Faulder, a food writer from Edmonton, recounts her experience as part of a sensory panel demonstration with John Hale. CLICK HERE...

It's a Matter of Taste for Sobeys
Brynna Leslie of Canadian Grocer talks about how John Hale and his customer panelists are pleasing Canadian consumers with what they want...

Recap: Sobeys Sensory Workshop
Blogger Linda Hoang of Edmonton recaps her participation in a sensory tasting workshop with John Hale. CLICK HERE to read the full blog...

Training your Taste
Laura Aiken of Bakers Journal reviews sensory response to food and methods of improving taste with John Hale. CLICK HERE to read the full...

PLMA Awards Salute Sobey's Private Label Brands
Lisa Gilbert of CNW talks to John Hale after Sobeys' Compliments brand products receive awards from the Private Label Manufacturers...