John Hale is a seasoned professional who has transformed product selection and quality all over the world for blue chip conglomerates and major retailers including Nestle, the UK based food giant Tesco and Sobeys in the ultra competitive Canadian market.
He has been an industry expert for over 30 years and has replicated big name brands to produce company own label products at affordable prices.
His knowledge of food and beverage development, manufacture, and retail is beyond compare. He has had a number of award winning products to his name, and has recently rejuvenated a failing food factory and turned it into a profitable entity.
He has acted as a media spokesman on numerous occasions on radio, television and in print as well as live sessions.
His motto is “Give customers what they want not what we think they want”.
This philosophy has stood the companies he has worked for in good stead because their profitability has increased due to his input.