My story is that of many others.. People have been reaching out to me asking how I did it!.. How I started my own line It's Souper.. The journey ahead is long and narrow but I'm glad that it's not as dim because of the team I have working with me and hopefully with the launch of the Canadian Black Chamber of Commerce (CBCC). Many products are launched annually in the Canadian Food and Beverage industry but a tiny percentage is Black Owned.. This is an alarming gap for a com...

When I came to John with my idea, I never imagined that I would be in the position that I am now. I had so much to learn, and John was always there to guide me along the way. He is incredibly passionate, professional, honest, reliable and has tremendous expertise and knowledge in the field. As a start-up, I went through many hurdles and trepidations that I honestly wouldn’t have been able to overcome without John. After working together for over year now, I feel confident a...

Your expertise and conversation was brilliant. I gained more from you in an hour then I have with my many hours of research. I greatly appreciate your help.

February 1, 2018

After 5 years of hard work, Fru-V Smoothie has officially launched. The product can be found in Vince's Market and all Longo's stores in the next few weeks.

January 18, 2018

Working with John has been an absolute pleasure!  He has offered much more than I would have thought and I attribute my launching success to him wholly.  He is easy to work with, has many connections to line you up with who you need, when you need and is always looking out for your best in...

We are pleased to have worked with Against The Grain Farms on their wonderful Purple Corn.

Check out one of our previous posts here on a feature from FoodiePages.ca and Bite Me More which features purple corn meal from Against The Grain being unboxed from this April's Chef's Box.

"John and I worked together for approximately a year, including product development and recipe optimization, locating and vetting manufacturing facilities, plant trials and contract negotiations. As with any startup I encountered a number of significant hurdles along the way and John's guidance and experience were extremely valuable in navigating these issues and getting my product to market. 

John is reliable, honest, hardworking and fair, especially in how he charges for h...

"I've been working with John for 4 months now and he's taken my ideas (they kept changing) and he's given me the knowledge, tools, contacts and constant encouragement to take my product out of my head and ready to launch it in the marketplace. I still have a ways to go but with John's help I know what I need to do to get there, he's taken a journey that was fuzzy for me and provided me with a clear path to my goal. He has a lot of experience behind him and it really shows w...

"John and his team have been integral to the growing success of The Duke Brothers. We were looking to grow our business in a new direction but didn't have the experience or know how to move from small batch to commercial production while maintaining consistency, efficiency, and quality assurance. John has an incredible knack for understanding the stage of business, the hurdles to growth, the market in which you wish to compete, and ultimately the customers you will be selli...

"As a strategic advisor to Meal in a Jar Inc, John brought a breadth of industry experience, tough questions and grounded strategic support to our organization. He lead our team in areas of accountability, frugality and responsible governance. John's guidance and support was pivotal to my role as Director of Operations. He challenged me to see multiple perspectives and outcomes while making decisions around product development, food safety, expansion planning, and transitio...

"I have worked with John Hale for the last year on varying projects. John’s vast knowledge in food production, systems and procedures has been invaluable. I really enjoy John’s frank but respectful conversation, and input is insightful, well thought out and adds value to the projects. John’s enormous knowledge of food production, commissaries, HMR, and food flavor and chemistry makes him well rounded to provide experience in all he works on. John is timely, well connected,...

Hale Food is proud to announce the launch of a new range of seasoned finishing butters which they developed exclusively for Delisse Fine Cuisine.

The butters come in sweet or savoury finishes and are a delicious and creative way to give your meal a chef inspired twist.

Look out for them in your local grocery store in the refrigerator!

Flavours: Strawberry, Vanilla & Walnut, Parmesan & Roasted Garlic, Lemon & Herb, Chipotle Lime and Mixed Peppercorn.

"I recently had the opportunity to work with John Hale of Hale Foods. Indulgables is a small business specializing in gourmet, gluten free treats looking to grow. We are working with John and his knowledge, honesty and expertise in the food industry has been very helpful in understanding the process options. John has been very instrumental in our discussions and meetings with potential co packers that on my own I would have been overwhelmed. I look forward to continued to w...